About Fictitious
Fictitious started as a conversation between two business owners who'd sat through one too many networking breakfasts. So they built the one they actually wanted to go to.
The founders
Co-founder · Web & Systems
Sarah founded Small Business Web Support in 2018, after 27 years in IT and web development at the Open University. She's spent two decades solving the practical, technical side of running a business — websites, systems, security — and started Fictitious because the best fixes usually come from someone in your network, not a search engine.
Co-founder · Brand & Strategy
Natalie is the founder of The Edge Brands and Acknowledge Designs, with over 20 years designing and strategising brands — from one-person startups to billion-pound global businesses. She co-founded Fictitious to give ambitious business owners the kind of honest, strategic thinking that usually only shows up once you can afford an agency.
Brand personality
Bold, curious, and never short of an opinion — here's how we try to show up, every time.
Sarah and Natalie run Small Business Web Support and The Edge Brands day-to-day. Fictitious grew out of the partnerships and introductions those businesses made along the way — which is also why we're fairly serious about the "genuine relationships" part.
Come along to an event, no commitment required, and see if Fictitious is your kind of room.
See upcoming events